Do you use Custom Audiences to retarget your email marketing efforts for offers you email you list? It’s a smart thing to do, however with recent legal changes and requirements, if someone unsubscribes from your list, then you need to remove them from your custom audience as well. If you fail to do that you might soon lose your Facebook Ads Account.
Facebook is working on a tool for people to see what and whose custom audiences they are a part of, and if they have unsubbed from your list, you are in violation of Facebook’s TOS, and Facebook will have the right to terminate your Facebook Ads Account. Check out my video below for full Details!