Email Marketing Top Tips

Written by Curt Crowley
I listened to this short two minute video and the part that jumped out at me was the portion about the readers journeys, I call them paths. That is so on point, and you will realize why you need to do that step today.

Need some help putting together a good email marketing campaign? These top tips will make sure you get the basics right and will sky rocket you to email marketing journey.



Here are more email marketing tips:

Need Advice On How To Use Email Marketing? Try These Tips!

Business owners who are novices in the area of email marketing normally are not familiar with the correct etiquette. There are certain best practices that business owners can use to stay professional and get customers excited about receiving email from their businesses. Read this article for some more email marketing tips.

Choose to install a double opt-in feature to make sure that the person signing up for your emails is truly interested. This may seem like a lot, but it guarantees that the person is interested in receiving emails, so it eliminates the chances that you or your email service provider gets into any trouble.

Do not use dollar signs in either the subject or the body of your emails, unless you are using just one to denote a specific amount of currency. This will strike many recipients as being spam my behavior, and many spam filters will automatically trash emails that include character strings like “$$$.”

Test out variations of what you want to use on your subject line by using A/B testing. Take one email and choose two different subject lines for that email. Split your mailing list into two groups and send each group the email but with the different subject line. This gives you the information you need to figure out which subjects work and which don't.

An email marketing campaign needs a design and testing phase, just like anything else. Plan on putting in time making sure that your messages get past all techniques used for fighting spam, from content filters to image blocking and java-script suppression. You can send out a million messages blindly and not ever know if they are even seen.

In addition to using email marketing, incorporate SMS marketing into your campaign. Have customers sign up for an SMS option and send them text messages when on the go. When these two methods are used together, you have a better chance of getting more customers to sign up for your product.

The importance of branding your business extends all the way down to your email marketing efforts. For this reason, try designing a template that incorporates your logo, special fonts, or colors that are on all of your business collateral. This will allow your emails to be recognized instantly.

Collecting and analyzing statistics is as important to the success of an email marketing campaign as it is to a business website. Invest in software that allows you to track the effectiveness of every email, from what percentage of your emails are actually opened to how many result in unsubscriptions.

Do not restrict yourself just to email marketing. As you identify your core clientele that trusts you, see if you can get phone numbers and physical addresses. Build on your relationships by expanding your communications with your loyal core base by contacting them through these mediums as well as email.

As you already know, email marketing can be a very useful way to interact with customer. You can offer special deals, new products and keep them up to date on all of the exciting things happening in your business. The above article can help you make sure that your email marketing strategies accomplish all of those goals.